YOU'RE IN THE RIGHT PLACE.
Ay! Maria is a mom-owned pop-up and online boutique founded by Maria Gonzalez-Fox, an accessory enthusiast and everyday woman with a bold, vibrant energy that’s impossible to ignore. Fueled by her love for conversation, connection, and unapologetic self-expression, Maria curates collections that speak louder than words.
Born from her kitchen table and fueled by late-night inspiration, Ay! Maria began as a passion project and blossomed into a pop-up and online destination for women who love to stand out and speak up.
Maria believes fashion should spark joy and conversation. Her curated collections are full of statement pieces that invite compliments, questions, and connection. It’s a pair of earrings that make you feel unstoppable or a necklace that turns heads at brunch, every item is handpicked with love and intention.
From mom life to market days, Maria brings style, realness, and a whole lot of flair to everything she does. Ay! Maria is her way of sharing that energy with the world boldly.
Welcome to Ay! Maria. Look Beautiful, Feel Beautiful!